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Multicultural Undergraduate Certificate Information


Undergraduate education can benefit greatly from a better grasp of the cultural and demographic trends in U.S. society.  The 2010 U.S. Census found that the three main minorities in the United States — Hispanic, African-American and Asian — account for about 37 percent of the total U.S. population and in many major metropolitan areas, they are now the majority. Estimates vary but at some point between 2030 and 2050, these minorities will constitute the majority of the total U.S. population. Further, they currently account for almost three trillion dollars of buying power.  Other cultural groups, including Native Americans, Pacific Islanders and Gay, Lesbian, Bisexual and Transgender people, further enrich our cultural and economic landscape.

These cultures, however, have not been well taken into consideration in advertising and marketing plans. There is a current vacuum of professionals that understand how to address U.S. culturally diverse markets, including basic areas skills of knowledge such as demographics, psychographics, consumer insights and behavior, segmentation, cultural archetypes, media behaviors, positioning and account planning.

This undergraduate certificate program has, as its target audience, undergraduate students at The Florida State University and other institutions and organizations. The certificate is designed to bridge the above-mentioned void by offering undergraduate students and professionals in industry the opportunity to learn about and work effectively with minorities.

Any student currently enrolled as an undergraduate at The Florida State University or affiliated institutions may apply to this program.  This certificate is offered also to anyone anywhere in the world who would like to complete the certificate online and participate in the distance education programs at FSU.  The courses in this certificate program can be used as part of any of the undergraduate majors and minors in communication. We anticipate starting to offer this certificate in the Summer of 2012. Courses are offered both online and as face-to-face classroom instruction, although not necessarily at the same time.

NOTE: Graduate students cannot participate in this certificate program and should consider a separate and parallel Graduate Certificate in Multicultural Marketing Communication

 

Learn more about the Center for Hispanic Marketing Communication

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