Program Information

College: Communication & Information
Limited Access: Yes
Contact: Jason Khan-Hohensee
3100 University Center
Building C
Phone: 850-644-5034

Multicultural Graduate Certificate Information

The 2010 U.S. Census documents that the three main minorities in the United States — Hispanic, African-American, and Asian —  account for about 37% of the total U.S. population and that in many major metropolitan areas, they are now the majority. Estimates vary but at some point between 2030 and 2050, these minorities together will constitute the majority of the total U.S. population. Further, they account for almost three trillion dollars of buying power. Other groups, including Native Americans and  Lesbian, Gay, Bisexual and Transgender people, further enrich the cultural and economic landscape of the U.S. Their interests, however, have not been well taken into consideration in advertising and marketing plans. And, there is a current vacuum in the U.S.  industry of professionals who understand how to address diverse markets, including basic areas of knowledge such as demographics, consumer insights and behavior, segmentation, cultural archetypes and media behaviors. The Certificate in Multicultural Marketing Communication is designed to bridge the above-mentioned void by offering graduate students and professionals in industry the opportunity to learn about and work effectively with all these groups

Learn more about the Center for Hispanic Marketing Communication

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