Media, Communication, and Cultural Studies: Asia-Pacific (MCCAP)


1st Media, Communication, and Cultural Studies: Asia-Pacific (MCCAP) Conference

October 26-27, 2023

Virtual and In-person Sessions, Florida State University, Tallahassee, FL – USA


The Media, Communication, and Cultural Studies: Asia-Pacific (MCCAP) research program is hosting its very first conference in October 2023. For our first official meeting, we will focus on the theme of, “The phenomenon of Hallyu (the Korean wave of pop culture) and its impact on the global industry.”

Korean popular cultural forms have attracted audiences around the world in the past decades. The Korean Wave includes music, film, television, food, fashion, etc. Distinct and passionate audiences have emerged in many countries. The planning, creation, and marketing of popular culture is a significant service export for the Republic of Korea as well as a new form of public diplomacy. For communication and culture researchers, these developments pose questions concerning genres, media production, advertising and promotion practices, distribution systems and exports, media portrayals, and audiences’ perceptions and enjoyment in different parts of the world.

This conference will be held in the evening of Thursday, October 26th and the morning of Friday, October 27th, 2023, virtually and at the Center for Global and Multicultural Engagement, Florida State University, Tallahassee, Florida, USA.

Our confirmed speakers include (TBA)

Please contact if you have any questions.

About the MCCAP Conference:

The Media, Communication, and Cultural Studies: Asia-Pacific (MCCAP) conference is an annual meeting of the global community of communication, media and cultural scholars, researchers, educators, practitioners, and enthusiasts who are dedicated to exploring and analyzing various aspects of Asia-Pacific communication/media environments and culture.

The conference serves as a platform for the exchange of ideas, research findings, and creative endeavors that delve into the intricate intersections of communication, media, technology, and cultural practices within the Asia-Pacific context. By fostering dialogue and collaboration, the MCCAP plays a pivotal role in advancing our understanding of how media shapes perceptions, narratives, and identities, while also shedding light on the broader social, political, and economic implications that underlie these phenomena.

Through its diverse range of presentations, panels, and discussions, the conference contributes significantly to the academic and practical landscapes of Asia-Pacific media and cultural studies, encouraging interdisciplinary approaches and the exploration of emerging trends in this ever-evolving field.