Program Information

College: Communication & Information
Limited Access: Yes
Contact: Natashia Hinson-Turner, Graduate Coordinator
School of Communication
Suite 3100, University Center C, FSU
P.O. Box 3062664
Tallahassee, FL USA 32306-2664
Phone: (850)-644-5034

Socially Responsible Media – Socially Relevant Research

The Public Interest Communication Master’s combines the best skills of an MFA in Film Production with the research skills of a traditional Master’s program, preparing students to create AND evaluate the media that is going to change the world.

The Public Interest Media and Communication Master’s program combines the best of an MFA in Video Production with the best elements of a traditional research Master’s in Media and Communication Studies. This program prepares students to create visual messages AND evaluate their impacts. PIMC is grounded in science-based, strategic communication designed to train effective communicators working to create positive change on a broad range of social, political, and environmental issues.

PIMC students learn foundational skills in 4K video production, built from the bottom up with no previous film or video experience necessary. Focusing on documentary, advocacy, and reality based visual storytelling, students learn to produce compelling moving images designed to address a range of social issues. Classes in research methods, social media campaigns, persuasion, and media theory teach students how to target specific audiences and how to evaluate the effectiveness of their visual messages, complementing their video production skills.

PIMC students find work in non-governmental organizations such as environmental, human rights and other social service groups as well as governmental agencies addressing issues such as public health, education and youth services, hunger and nutrition, environmental protection, and other social needs. This program recognizes the need for skilled communicators who can harness the power of visual communication in an effort to change the world into a more humane, sustainable place.

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