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Course Number Textbook Name: Author ISBN Number: Publisher
ADV 3352 Mass Media Law Pember, Calvert 978-0073526188 McGraw Hill
ADV3008-01 & 02 Take Notes in Principles of Advertising Barry Solomon 978-1465203601 Kendall Hunt
COM2080 A Pocket Guide to Public Speaking O'Hair, Rubemstein, & Stewart 978-1457601842 Bedford/St. Martin's
COM3332-01 & 02 Media Now: Understanding Media, Culture, and Technology LaRose& Davenport 978-1133311362 Wadsworth
COM4470 Multimedia: Making It Work Tay Vaughn 978-0071832885 McGraw Hill
COM4470 The Non-Designers Web Book Williams, Tollet 978-0321303370 Peachpit Press
COM4470 The Visual Design Susan & Gary Wheeler 978-0130280701 Prentice Hall
COM4935-01 I, Rigoberta Menchu: An Indian Women in Guatemala Menchu, Burgos-Debray, Wright 978-1844674183 Verso
COM4935-01 Massacre in Mexico Poniatowska, Lane, Paz 978-0526208170 University of Missouri
COM6400-01 Digital Media and Political Engagement Worldwide Anduiza, Jensen, Jorba 978-1107668492 Cambridge Press
COM6400-01 Social Media for Social Good: A How-To Guide for Nonprofits Heather Mansfield 978-0071770811 McGraw Hill
COM6400-01 Social Media: A Critical Introduction Christian Fuchs 978-1446257319 Sage
COM6400-01 Spreadable Media: Creating Value and Meaning in a Networked Culture Jenkins, Ford, Green 978-0814743508 NYU Press
COM6400-01 The Culture of Connectivity: A Critical History of Social Media Jose Van Dijck 978-0199970782 Oxford Press
COM6400-01 The Social Media Reader Michael Mandiberg 978-0814764053 NYU Press
COM6400-01 Tweets and the Streets Paola Gerbaudo 978-0745332482 Pluto Press
IFS2021 A Pocket Guide to Public Speaking O'Hair, Rubemstein, & Stewart 978-1457601842 Bedford/St. Martin's
MMC2000 Introduction to Mass Communication: Media Literacy and Culture Baran, Stanley 978-0073526218 McGraw Hill
MMC2000 Introduction to Mass Communication: Media Literacy and Culture Baran, Stanley 978-0073526218 McGraw Hill
MMC4602 Media Effects Researach: A Basic Overview Sparks, Glenn 978-1111344450 Cenage Learning
PUR3000 (Online) Public Relations Strategies and Tactics Wilcox, Cameron, Reber 978-0205960644 Pearson
PUR3000-01 & 05 The Practice of Public Realtions Fraser Seitel 978-0133083576 Prentice Hall
RTV3001 Sight, Sound, Motion: Applied Media Aesthetics Herbert Zetti 978-1133307358 Cenage Learning
RTV3101 Writing for the Mass Media James Stovali 978-0133863277 Pearson
RTV332 & 5325-01 The Shut Up and Shoot Documentary Guide: A Down & Dirty DV Production Artis, Anthony 978-0240824154 Focal Press
RTV4467 & 6425 Introduction to Documentary Nichols 978-0253222602 Indiana University Press
RTV4467 & 6425 Made to Stick: Why Some Ideas Survive Chip Heath 978-0099505693 Arrow Books
RTV4467 & 6425 Making the News: A Guide For Activists and Nonprofits Salzman 978-0813340951 Basic Books
RTV4667 & 6425 Going Viral Nahone, Hemsley 978-0745671291 Wiley
SPC1017 (ALL) Communicating Effectively Hybels & Weaver 978-0073523873 McGraw Hill
SPC3210 DL Introducing Communication Theory: Analysis and Application West & Turner 978-0073534282 McGraw Hill
SPC3331-01 Nonverbal Communication Science and Application Matsumoto, Frank, Hwang 978-1412999304 Sage
SPC3644 Angels in America Kushner 978-1559363846 Theatre Communication Group
SPC3644 Doubt Shanley 978-1559363471 Theatre Communication Group
SPC3644 Osage County Tracy Letts 978-1559363303 Theatre Communication Group
SPC3644 Ragtime Doctorow 978-0812978186 Random House
SPC3644 & IFS2021 The Normal Heart Larry Kramer 978-0573619939 Samuel Franch
SPC4605 Multimedia: Art of Public Speaking (Selected Chapters) Stephen Lucas 978-11217118791 McGraw Hill
SPC4711 Gendered Lives: Communication, Gender, and Culture Julia T. Wood 978-1111346485 Cenage Learning
SPC4711 Media, Gender, and Identity: An Introduction David Gauntlett 978-0415396615 Routledge
Course Course Title Textbook Author Edition ISBN Number: Publisher
ADV3008-01&02 Principles of Advertising Take Note in Principles of Advertising Barry Solomon 4th ed. Revised 978-1465260567 Kendall Hunt Publishing
ADV3352-01 Mass Media Law Mass Media Law Don Pember & Clay Calvert 18th ed. 978-0073526188 McGraw Hill
ADV4500 Advertising Research Mass Media Research: An Introduction Roger Wimmer and Joseph Dominick 9th ed. 978-1439082744 Cengage Learning
ADV5007-01 Foundations of Integrated Marketing Communication Advertising and Promotion: An Integrated Marketing Communications Perspective George Belch & Michael Belch 9th ed. 978-0073404868 McGraw Hill
ADV5415 Hispanic Marketing Communication Hispanic Marketing Felipe Korzenny 2nd ed. 978-1856177948 Routledge
ADV5416 Multicultural Marketing Communication Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives Barbara Mueller 1st ed. 978-0820481197 Peter Lang
ADV5416 Multicultural Marketing Communication Multicultural Intelligence David R. Morse Paperback 978-0980174595 Paramount Market Publishing
ADV5503-01 Media Consumer Behavior Consumer Behavior Kardes, Cronley, & Craine 2nd ed. 978-1133587675 Cengage Learning
ADV5605 Advertising Account Planning How to Plan Advertising Alan Cooper 2nd revised ed. 978-0826457400 Cengage Learning
ADV5605 Advertising Account Planning Truth, Lies, & Advertising Jon Steel 1st ed. 978-0471189626 Wiley
COM3310 Communication Research Methods Mass Media Research: An Introduction Roger Wimmer and Joseph Dominick 10th ed. 978-1133307334 Cengage Learning
COM3332 New Communication Technology and Contemporary Society Media Now: Understanding Media, Culture, and Technology Joseph Straubhaar 9th ed. 978-1304080355 Cengage Learning
COM4470 Desktop Multimedia Multimedia: Making it Work Tay Vaughan 9th ed. 978-0071832885 McGraw Hill
COM4470 Desktop Multimedia The Non-Designer's Web Book Robin Williams and John Tollet 3rd ed. 978-0321303370 Peachpit Press
COM4470 Desktop Multimedia The Visual Design Primer Susan G. Wheeler and Gary S. Wheeler 1st ed. 978-0130280701 Pearson
COM4560 Social Marketing Social Marketing: Changing Behaviors for Good Lee and Kotler 5th ed. 978-1452292144 Sage
COM5312 Measure of Listener-Viewer Attitude and Response Focus Groups: A Practical Guide for Applied Researcg Richard Kruger 5th ed. 978-1483365244 Sage
COM5348 Qualitative Research Methods Qualitative Communication Research Methods Lindlof 3rd ed. 978-1412974739 Sage
COM5364 Foundations of Digital Media Making Media: Foundations of Sound and Image Production Jan Roberts-Breslin 3rd ed. 978-0240815275 Taylor and Francis
COM5450-01-06 Introduction to Project Management Information Technology Project Management Kathy Schwalbe 7th ed. Revised 978-1285847092 Cenage Learning
COM5450-01-06 Introduction to Project Management The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt >2004 978-0884271789 North River Press
COM5450-01-06 Introduction to Project Management Critical Chain Eliyahu M. Goldratt >1996 978-0884271536 North River Press
COM5452 Agile Project Management Agile Project Management Jim Highsmith 2nd ed. 978-0321658395 Pearson Education Inc.
COM5452 Agile Project Management Project Management the Agile Way-Making it Work in the Enterprise John C. Goodpasture   978-1604270273 J. Ross Publishing, Inc.
COM5546 Political Communication News That Matters: Television and American Opinion Iyengar and Kinder Updated 978-0226388588 University of Chicago Press
COM6400 Public Communication Campaigns Fostering Sustainable Behavior Doug McKenzie-Mohr 3rd ed. 978-0865716421 Perseus Books
COM6400 Public Communication Campaigns Public Communication Campaigns Rice & Atkin 4th ed. 978-1412987707 Sage
IFS2021-01 Communication and Social Responsibility DK Guide to Public Speaking Lisa A. Ford-Brown 2nd ed. 978-0205930135 Pearson Higher Ed.
IFS3033 Media, Culture, and Environment Environmental Communication and the Public Sphere Cox and Pezzullo 4th ed. 978-1483344331 Sage
MMC2000 Intro to Mass Media Introduction to Mass Communication: Media Literacy and Culture Stanley Baran 8th ed. 978-0073526218 McGraw Hill
MMC4602 Media and Society Media Effects Research: A Basic Overview Glenn Sparks 5th ed. 978-1305077478 Cengage Learning
MMC4602 Media and Society Toxic Sludge is Good for You Stauber and Rampton 2004 978-1567510607 Perseus Books
PUR3000 Intro to PR The Practice of Public Relations Fraser P. Steitel 12th ed. 978-0133083576 Pearson
RTV3001 Media Techniques Sight, Sound, Motion: Applied Media Aesthetics Herbert Zettl 7th ed. 978-1133307358 Cengage Learning
RTV4467/6425 Advanced Documentary Documentary Media: History, Theory, Practice Broderick Fox 1st ed. 978-0205644551 Pearson
SPC1017 (All) Fundamentals of Speech Communicating Effectively Hybels & Werner 11th ed. 978-0073523873 McGraw Hill
SPC3210-01 Contemporary Human Communication Introducing Communication Theory West & Turner 5th ed. 978-0073534282 McGraw Hill
SPC3301 Interpersonal Communication Making Connections: Readings in Relational Communication Kathleen M. Galvin 5th ed. 978-0199733811 Oxford University Press
SPC4605-01 Principles of Speechwriting Art of Public Speaking (selected chapters) Lucas 12th ed. 978-0077797522 McGraw Hill
SPC4711 Gender and Communication Gendered Lives Julia T. Wood, Natalie Fixmer-Oraiz 11th ed. 978-1285075938 Cengage Learning
Course Course Title Textbook Author Edition ISBN Number Publisher
ADV3008-01 & 02 Principles of Advertising Take Note in Principles of Advertising Barry Solomon 4th Ed. Revised 978-1465260567 Kendall Hunt Publishing
COM2080 Online Communication and Presence A Pocket Guide to Public Speaking Dan O'Hair 4th ed. 978-1457601842 Bedford/St. Martin's
COM2080 Online Communication and Presence A Pocket Guide to Public Speaking Dan O'Hair 4th ed. 978-1457601842 Bedford/St. Martin's
COM3930 International Advertising Global Marketing & Advertising: Understanding Cultural Paradoxes Marieke de Mooji 4th ed. 978-1452257174 Sage
COM5314 Measure of Listener-Viewer Attitude and Response Focus Groups: A Practical Guide for Applied Research Richard Kruger 5th ed. 978-1483365244 Sage
COM5450-01-06 Introduction to Project Management Critical Chain Eliyahu M. Goldratt >1996 (1st ed) 978-0884271536 North River Press
COM5450-01-06 Introduction to Project Management The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt >2004 (4th ed. Revised) 978-0884271789 North River Press
COM5450-01-06 Introduction to Project Management Information Technology Project Management Kathy Schwalbe 7th Ed. Revised 978-1285847092 Cenage Learning
MMC2000 Intro to Mass Media Introduction to Mass Communication: Media Literacy and Culture Stanley Baran 8th ed. 978-0073526218 McGraw
MMC2000 Intro to Mass Media Introduction to Mass Communication: Media Literacy and Culture Stanley Baran 8th ed. 978-0073526218 McGraw
RTV3001 Media Techniques The Visual Story: Creating the Visual Structure of Film, TV and Digital Media Bruce Block 2nd ed. 978-0240807799 Focal Press
RTV3001 Media Techniques The Visual Story: Creating the Visual Structure of Film, TV and Digital Media Bruce Block 2nd ed. 978-0240807799 Focal Press
SED5346 Teaching Oral Communication Courses A Pocket Guide to Public Speaking Dan O'Hair 4th Ed. 978-1457601842 Bedford/St. Martin's
SED5346 Teaching Oral Communication Courses McKeachie's Teaching Tips Wilbert McKeachie, Marilla Svinicki 14th ed. 978-1133936794 Cenage Learning
SPC2608 Public Speaking A Pocket Guide to Public Speaking Dan O'Hair 4th ed. 978-1457601842 Bedford/St. Martin's
SPC3210 Contemporary Human Communication Communication: A First Look at Communication Theory Em Griffin 9th ed. 978-0073523927 McGraw
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