ADV3008-01&02 |
Principles of Advertising |
Take Note in Principles of Advertising |
Barry Solomon |
4th ed. Revised |
978-1465260567 |
Kendall Hunt Publishing |
ADV3352-01 |
Mass Media Law |
Mass Media Law |
Don Pember & Clay Calvert |
18th ed. |
978-0073526188 |
McGraw Hill |
ADV4500 |
Advertising Research |
Mass Media Research: An Introduction |
Roger Wimmer and Joseph Dominick |
9th ed. |
978-1439082744 |
Cengage Learning |
ADV5007-01 |
Foundations of Integrated Marketing Communication |
Advertising and Promotion: An Integrated Marketing Communications Perspective |
George Belch & Michael Belch |
9th ed. |
978-0073404868 |
McGraw Hill |
ADV5415 |
Hispanic Marketing Communication |
Hispanic Marketing |
Felipe Korzenny |
2nd ed. |
978-1856177948 |
Routledge |
ADV5416 |
Multicultural Marketing Communication |
Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives |
Barbara Mueller |
1st ed. |
978-0820481197 |
Peter Lang |
ADV5416 |
Multicultural Marketing Communication |
Multicultural Intelligence |
David R. Morse |
Paperback |
978-0980174595 |
Paramount Market Publishing |
ADV5503-01 |
Media Consumer Behavior |
Consumer Behavior |
Kardes, Cronley, & Craine |
2nd ed. |
978-1133587675 |
Cengage Learning |
ADV5605 |
Advertising Account Planning |
How to Plan Advertising |
Alan Cooper |
2nd revised ed. |
978-0826457400 |
Cengage Learning |
ADV5605 |
Advertising Account Planning |
Truth, Lies, & Advertising |
Jon Steel |
1st ed. |
978-0471189626 |
Wiley |
COM3310 |
Communication Research Methods |
Mass Media Research: An Introduction |
Roger Wimmer and Joseph Dominick |
10th ed. |
978-1133307334 |
Cengage Learning |
COM3332 |
New Communication Technology and Contemporary Society |
Media Now: Understanding Media, Culture, and Technology |
Joseph Straubhaar |
9th ed. |
978-1304080355 |
Cengage Learning |
COM4470 |
Desktop Multimedia |
Multimedia: Making it Work |
Tay Vaughan |
9th ed. |
978-0071832885 |
McGraw Hill |
COM4470 |
Desktop Multimedia |
The Non-Designer's Web Book |
Robin Williams and John Tollet |
3rd ed. |
978-0321303370 |
Peachpit Press |
COM4470 |
Desktop Multimedia |
The Visual Design Primer |
Susan G. Wheeler and Gary S. Wheeler |
1st ed. |
978-0130280701 |
Pearson |
COM4560 |
Social Marketing |
Social Marketing: Changing Behaviors for Good |
Lee and Kotler |
5th ed. |
978-1452292144 |
Sage |
COM5312 |
Measure of Listener-Viewer Attitude and Response |
Focus Groups: A Practical Guide for Applied Researcg |
Richard Kruger |
5th ed. |
978-1483365244 |
Sage |
COM5348 |
Qualitative Research Methods |
Qualitative Communication Research Methods |
Lindlof |
3rd ed. |
978-1412974739 |
Sage |
COM5364 |
Foundations of Digital Media |
Making Media: Foundations of Sound and Image Production |
Jan Roberts-Breslin |
3rd ed. |
978-0240815275 |
Taylor and Francis |
COM5450-01-06 |
Introduction to Project Management |
Information Technology Project Management |
Kathy Schwalbe |
7th ed. Revised |
978-1285847092 |
Cenage Learning |
COM5450-01-06 |
Introduction to Project Management |
The Goal: A Process of Ongoing Improvement |
Eliyahu M. Goldratt |
>2004 |
978-0884271789 |
North River Press |
COM5450-01-06 |
Introduction to Project Management |
Critical Chain |
Eliyahu M. Goldratt |
>1996 |
978-0884271536 |
North River Press |
COM5452 |
Agile Project Management |
Agile Project Management |
Jim Highsmith |
2nd ed. |
978-0321658395 |
Pearson Education Inc. |
COM5452 |
Agile Project Management |
Project Management the Agile Way-Making it Work in the Enterprise |
John C. Goodpasture |
|
978-1604270273 |
J. Ross Publishing, Inc. |
COM5546 |
Political Communication |
News That Matters: Television and American Opinion |
Iyengar and Kinder |
Updated |
978-0226388588 |
University of Chicago Press |
COM6400 |
Public Communication Campaigns |
Fostering Sustainable Behavior |
Doug McKenzie-Mohr |
3rd ed. |
978-0865716421 |
Perseus Books |
COM6400 |
Public Communication Campaigns |
Public Communication Campaigns |
Rice & Atkin |
4th ed. |
978-1412987707 |
Sage |
IFS2021-01 |
Communication and Social Responsibility |
DK Guide to Public Speaking |
Lisa A. Ford-Brown |
2nd ed. |
978-0205930135 |
Pearson Higher Ed. |
IFS3033 |
Media, Culture, and Environment |
Environmental Communication and the Public Sphere |
Cox and Pezzullo |
4th ed. |
978-1483344331 |
Sage |
MMC2000 |
Intro to Mass Media |
Introduction to Mass Communication: Media Literacy and Culture |
Stanley Baran |
8th ed. |
978-0073526218 |
McGraw Hill |
MMC4602 |
Media and Society |
Media Effects Research: A Basic Overview |
Glenn Sparks |
5th ed. |
978-1305077478 |
Cengage Learning |
MMC4602 |
Media and Society |
Toxic Sludge is Good for You |
Stauber and Rampton |
2004 |
978-1567510607 |
Perseus Books |
PUR3000 |
Intro to PR |
The Practice of Public Relations |
Fraser P. Steitel |
12th ed. |
978-0133083576 |
Pearson |
RTV3001 |
Media Techniques |
Sight, Sound, Motion: Applied Media Aesthetics |
Herbert Zettl |
7th ed. |
978-1133307358 |
Cengage Learning |
RTV4467/6425 |
Advanced Documentary |
Documentary Media: History, Theory, Practice |
Broderick Fox |
1st ed. |
978-0205644551 |
Pearson |
SPC1017 (All) |
Fundamentals of Speech |
Communicating Effectively |
Hybels & Werner |
11th ed. |
978-0073523873 |
McGraw Hill |
SPC3210-01 |
Contemporary Human Communication |
Introducing Communication Theory |
West & Turner |
5th ed. |
978-0073534282 |
McGraw Hill |
SPC3301 |
Interpersonal Communication |
Making Connections: Readings in Relational Communication |
Kathleen M. Galvin |
5th ed. |
978-0199733811 |
Oxford University Press |
SPC4605-01 |
Principles of Speechwriting |
Art of Public Speaking (selected chapters) |
Lucas |
12th ed. |
978-0077797522 |
McGraw Hill |
SPC4711 |
Gender and Communication |
Gendered Lives |
Julia T. Wood, Natalie Fixmer-Oraiz |
11th ed. |
978-1285075938 |
Cengage Learning |