Master’s in Public Interest Media and Communication

Overview | Courses | Sample Program

The Master’s Degree in Public Interest Media and Communication is a hybrid (36 credit hour) professional/research degree that prepares students to work in the communication areas of non-governmental organizations, political campaigns, government agencies, and social service groups. The program also may serve as preparation for doctoral work in communication, leading to a teaching or research position.

Educational Goals


In this Master’s program, students will be introduced to practical digital media production skills, as well as theory and research methods. The program prepares students to:

  • Create effective digital media/video
  • Harness the power of social media distribution networks
  • Analyze data to determine how messages are being received and acted upon
  • Use communication theory to guide media creation and evaluation

Outcomes


By the conclusion of this master’s program, students will have knowledge and experience in:

  • Creating digital video media content
  • Evaluating audience reception of media campaigns
  • Applying communication theory in the development of media campaigns
  • Tailoring media messages to specific audiences and responding to audience feedback

The Public Interest Media and Communication Master’s program offers a capstone experience that enables students to:

  • Explore a research area of interest in a thesis
  • Produce a creative project
  • Applying communication theory in the development of media campaigns
  • Complete additional coursework
Program Completion Options (Choose one)
Creative Project or Thesis Course-Only
Technology 9 9
Research Methods 6 6
Theoretical Foundation 6 6
Specialized Content Area 6 6
Residency or Additional Course 3 3
Capstone Project 6 6 (2 additional courses)
Total Hours 36* 36**

* Of the 36 required credits, a minimum of 24 must be letter-graded.
** Of the 36 required credits, a minimum of 27 must be letter-graded.