A story in The New York Times recently argued that a Cinema Studies degree is the new MBA. The Graduate Certificate Program in Digital Video Production is a response to the changing technological landscape of our mediated world.
The Digital Video Certificate Program is a response to the changing technological landscape of our mediated world. As the cost of video production equipment – from cameras to non-linear editing software packages – continues to drop, and the quality of the digital media tools continues to increase, the boundaries between media producers and consumers is increasingly blurred. From webcams to consumer digital still cameras that capture motion and sound to phones that capture video, video cameras are proliferating across our social world. Similarly, both Apple and Windows operating systems come bundled with iMovie or MovieMaker, simple non-linear editing tools.
In addition to the proliferation of video technology, there is a similar proliferation of distribution possibilities. From streaming video on the Internet to homemade DVDs, video production has moved beyond the traditional television studio and is now accessible to businesses large and small, non-profit organizations, as well as an emerging group of visual artists and moviemakers. Digital media production is no longer the sole province of media corporations but instead is appearing in a growing diversity of places. Currently, these changes are not being met within the academy. Students today are still faced with the limited choices of taking on a full Film Production MFA or following a traditional path of research and theory offered by most MA and PhD programs. This certificate will allow graduate students the opportunity to gain the valuable, fundamental skills of digital video production and then apply those skills across a range of disciplinary applications. Visual anthropologists, ethnographers, sociologists, marketers, small business owners, and new media artists are all examples of potential students in the certificate program.
The new possibilities posed by accessible technology require a new set of skills to be able to use these tools effectively. In effect, we are reaching a stage where media literacy involves writing as well as reading visual media. The ability to construct visual narratives, tell a story in pictures and move digital sound and images across a host of media platforms is an increasingly valued skill set. This certificate will give people the training they need to become media literate in the 21st century.